Understanding Your Analytics

Every scan tells a story. Use your analytics to improve campaigns.

What Gets Tracked

Location - Country and city

Device - Type, OS, and browser

Timing - Date, time, patterns

Counts - Total scans and trends

View Your Analytics

Quick View: Total scans on dashboard

Detailed View: Click any QR code for:

• Geographic map
• Time-based graphs
• Device breakdown
• Trend analysis

Key Metrics

Total Scans: How many times scanned

Scan Velocity: Increasing, steady, or decreasing

Top Locations: Where your audience is

Peak Times: When people scan most

Device Split: Mobile vs desktop usage

Using Insights

Compare Performance

Instagram QR: 1,234 scans Print ad QR: 456 scans Instagram performing 2.7x better

Track Campaigns

• Set goals (e.g., 1,000 scans in 30 days)
• Monitor progress
• Adjust in real-time

A/B Testing

Test different:

• Placements
• Designs
• Offers

Real-World Examples

Restaurant: Track peak meal times, adjust staffing

Product Launch: See where products sell best

Event: Monitor registration velocity

Marketing: Compare channel performance, optimize spend

Privacy

We track anonymous behavior only:

• Location (city-level)
• Device type
• Time of scan
• Personal information
• User identities

Export Data

Download CSV/Excel for:

• Internal reporting
• Custom analysis
• Stakeholder sharing

Tips

Use descriptive QR code names

Create separate QR codes per channel

Check analytics weekly

Look for patterns

Act on insights

Next: Team Setup | Account Settings